John Hogg is managing director of Enlighten IC, an integrated marketing agency focused on delivering high quality marketing advice and support to the professional services and technology sectors.
John is particularly focused on ensuring that a strategic approach is taken for all marketing and business development activities and he has a particular interest in developing professional services websites that generate leads.
Prior to setting up Enlighten IC, John held senior marketing positions with Bank of Ireland, Northern Bank, PricewaterhouseCoopers, Tughans Solicitors and Mason Hayes & Curran.
John holds a Business Studies degree from the University of Ulster and is also qualified with the Chartered Institute of Marketing and the Institute of Bankers in Ireland. He is President of the Holywood Chamber of Commerce, sits on the ‘Connecting’ committee of the Institute of Directors in Northern Ireland and is a past Chair of the Professional Marketing Forum in Ireland.
John can be contacted at firstname.lastname@example.org.
Marketing the 21st Century Lawfirm
The seminar will look at how the world of marketing has changed and specifically how those involved in the legal sector need to adapt how they market their firms, providing ideas for practical application and a new way of “Marketing”.
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