Joris Beerda

The Octalysis Group

Joris’ global career in creating engagement spans across 17 years, 15 countries and 7 languages. He is one of the world-leading experts in Octalysis design and leads organizational growth and client implementation for the Octalysis Group. He is also an International Keynote speaker on Gamification with appearances in several renowned conferences.

Early in his career, Joris was a high level diplomat in the Netherlands Foreign Service and was responsible for creating people-engagement in situations where this was hard to achieve. His main successes were in creating innovative training and virtual engagement approaches with rebel groups, government soldiers, public-private partnerships and refugees. He also authored and coached the virtual training missions for the NATO mission in Afghanistan (ISAF).

In his work as Global Advisory Manager in New York and The Netherlands for PricewaterhouseCoopers, he continued his engagement consulting services and became involved in a large overhaul of the United Nations to achieve better engagement of the organization with its members and beneficiaries.

Prior to joining The Octalysis Group, Joris focused on the Human Resources Industry, implementing innovative ways for virtual, distance HR and Project Management methods in Finance, Oil and Gas and IT. He resided in Indonesia, Singapore and Hong Kong, where he headed up large corporate entities.

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How to get high client engagement and retention in 8 easy steps: Octalysis Gamification

The legal marketplace is more competitive than ever. How do you attract new clients and engage them for the long term? Enter Gamification: learning lessons from successful games and applying them to real life, boring situations. But successful engagement design goes further than just creating game-like design. It is all about designing for the human motivational Core Drives within us. The Octalysis Framework for Gamification gives us the cadre to do exactly that. Find out how to design your practice for real engagement of your clients.

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