2020 Programme

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Digital marketing in the legal sector – trends and tips

02 Dec 2020
Keynote Hall
As marketing technology continues to change and evolve at an unforeseen pace, the goals of any good marketing team in any industry remain pretty consistent – generating qualified demand to fuel the revenue funnel. 
In this session, Ben will share some real-life marketing experiences from marketing for and to the legal sector, including some tangible things that have worked and some that haven’t. 
•    Setting legal marketing up for success
•    Embracing tech
•    (Actually) personalising your content 
•    Knowing your customers
Ben Beeching, International Marketing - MEGA International

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